Our Story

“The goal is to create precious jewellery for you; a collectable that is an ultimate expression of personality, fine Jewellery with a timeless appeal, one that joins you on a journey as who you are today and who you will become tomorrow.”

About Humaiyra


As a child I would sit for hours on end in my grandfathers shed keenly observing him work on giving new life to worn down pieces. He would buy an array of ornaments and restore them to their former splendour; welding and polishing each piece until they were revived. Witnessing these spectacular transformations instilled inside me a love for beautiful shapes and materials.

As I grew older, my own collection of decorative keepsakes grew from beads to traditional Indian jewellery handed down from my mother. Working with my hands exploring these materials made me contemplate exactly how these stunning jewels were created, I wanted to create something equally exquisite, something to be cherished. With this in mind I embarked on my journey into the world of jewellery, studying Jewellery and Metalwork.

Through my creative knowledge established at the workbench at Sheffield Hallam University, I achieved a first class honours. My distinctive style led to being talent spotted by the Goldsmiths Company whilst exhibiting at New Designers. I truly felt now was the moment to make my childhood dream a reality.



The meeting of my husband Yusuf and I inspired the contemporary brand Humaiyra. Through our shared appreciation of high quality craftsmanship and attention to detail we aim to create a brand that defines modern luxury, creating incredibly expressive designs, with playful delicacy in motifs and materials that elegantly adapt to every occasion. We believe a single piece of jewellery can speak a thousand words; it is more than a beautiful object, it tells a story and expresses character.


At Humaiyra we desire to create innovative beautiful jewellery by pushing the boundaries and re-inventing what we’ve already seen. Architecture and interiors are a constant source of inspiration. Harmonising my Indian heritage with contemporary western style, I translate geometric patterns and motifs to spice up the creative jewellery scene.

Arabesque/crown/roma rings


Creativity and innovation continue to be the soul of Humaiyra. Our unique creations are bought to life with high levels of precision, experience and creativity. Each piece is individually designed in the UK. For an insight into our full process from design to creation take a look below at The Creation of a Jewel.

The story behind the Icon

The Story Behind the Icon